The finest pet shampoo available! You will notice a difference the first time you use it. Makes your pets the softest, most touchable pets around. Leaves the hair shaft completely clean, not coated with silicone, oil, or synthetic polymers. Premier uses a Scientifically Superior formula and natural botanical extracts to gently cleanse and intensify colors. Makes white coats brilliant, browns richer, and dark coats darker and shinier than ever before! No need for a blueing agent or coat whitener, which can dry out or do damage to your pet. For best results, use with Premier Pet Conditioner and Premier Pet Spray for maximum conditioning and moisturizing. Tropical scent.